FAQs

What is market research?

Companies need to get public opinion on their goods. This is where you come in. You will be invited to a group (either in home/online or at a venue) in which you will be asked your opinions on certain products or services, they will then be used for marketing purposes. Your answers are completely anonymous.

Where and when do I do it?

Groups can be held all over Sydney, online ones are all over Australia. If you're not interested you just delete my email, no need to reply. Sessions are held during the day/evening and occasionally on weekends, so there is usually something to suit everyone.

PLEASE NOTE – You are only allowed to participate in a group once every 6 months.

Can everyone participate in market research?

We can use all people of all ages. You cannot participate if you work in marketing or market research.

How do you notify me of groups available?

I will email you with the groups available – you then fill out the questions for the ones you are interested in. The questions will let me see if you are suitable for the group. As soon as you qualify for the group you will be notified. All details including address, time, incentive and contact numbers will be given.

Are children welcome at the groups?

Unfortunately not. We need to cover a lot of information in each group so we need your full attention. The exception to this is if it is a group for your child to participate in.

How long does it take?

Groups generally run for 1 - 3 hours and you are expected to arrive about 10 - 15 minutes early. You will be turned away if you are late with no payment, so it is always best to be early.

Is there any reimbursement?

Absolutely – you will be offered reimbursement for your time. The reimbursement differs but can range from $100.00 and above for 1.5 to 3 hours of your time plus snacks and drinks.

I have family and friends that may be interested; can I pass this info to them?

Absolutely, the more people on my data base the better!

'In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various topics. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product.' (Wikipedia)